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Shared Bots in First Week

VEX Robotics

Brand-entrenchment, Gaming, Science

Combining equal parts robotics, science-fiction, comics and interactive storytelling, the VEX Robotics Botshop was a unique brand-entrenchment experience.

Brand-entrenchment is the concept of subtly including branding for a product or service within an unrelated interactive experience. In the case of this highly-visual experience, users built a unique and personalized robot by choosing parts, colors and a backdrop. After completion, the user could either print the creation or share it with a friend via email – which encouraged viral sharing possibilities.

From a technical perspective, The Mechanism enhanced the visual experience outlined by the client in early meetings and designed, illustrated and programmed a simple, programmatically streamlined combination of visual and adventure game elements to build a highly-successful final product for the team and their project sponsors at VEX Robotics.

Project Snapshot

  • Visual Design
  • Front-End Development
  • Original Illustrations
  • Back-End Engineering
  • Coordination with Marketing efforts
  • Coordination with internal IT staff