The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.
• We are very curious about Google’s introduction of the Chromebook (with their typically great animated demo video.) We’ve known that a laptop that runs on Chrome and executes everything within the browser was in the works. What’s more peculiar is the introduction of laptop rental services for business and education. With Adobe also introducing a subscription service for their Creative Suite 5.5, is leasing the future of hardware and software? Most likely it is a way to ensure that cash-strapped college students can afford the hardware and software to begin forging a brand bond as early as possible.
• And speaking of college students, a new study finds they are addicted to media.
• On the same week that it releases a Best Practices Guide for Marketing on Facebook, the company is in PR hot water. Facebook paid a PR firm to smear Google. Leaked emails reveal Burson-Marsteller attempted to get USA Today and other titles to write criticizing Google’s privacy policies. This from the company that is constantly telling us what we should think privacy is.
• We loved this week’s Google Doodle, created by Ryan J. Woodward, paying tribute to Martha Graham. The Martha Graham Center of Contemporary Dance has annotated the works behind the doodle and knowing that many people would be searching for more information has cleverly incorporated fundraising campaigns to the page.